Zoella blog task
Language
Read this Marie Clare article on Zoella as an online phenomenon.
1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?
2) What is convergence?
3) What are Zoella's videos about? Find five video titles and write them here:
Read this Marie Clare article on Zoella as an online phenomenon.
1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?
Answer- Zoella (born 1990), real name Zoe Sugg, started a fashion, beauty and vlog on YouTube in 2009 called ‘Zoella’. Her online profile has grown hugely since 2009:
- 11.6 million subscribers on YouTube [November 2019]
- 10 million followers on Instagram [November 2019]
- 2.5 million likes on Facebook [November 2019]
- Over 1 billion total views
2) What is convergence?
Answer- When two or more media forms meet in one e.g Zoella’s website where you can buy her book, read her Twitter feed, see her Instagram photos and buy her beauty products.
Online dialogue: Communication online e.g between a celebrity and a fan.3) What are Zoella's videos about? Find five video titles and write them here:
Answer-
4) What are the codes and conventions of vlogging videos?
Answer-
5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.
Industries
1) How does Zoella make money? (You might want to read this Heatworld feature for more on this.)
- A Vlog name which gives information about what it contains.
- A question that underpins post.
- Quirky music.
- Writing on the screen.
- Speaker central to the screen and speaks directly to the camera.
- Some props to keep video engaging.
- Lots of cuts (jump cuts – where the camera position is the same).
- Different angles and shots for variety.
- Personal – this builds connection and trust with audience.
- Often conversational and informal in tone.
- Makes the start as compelling as possible: the hook.
5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.
Answer- zoella dresses up in exotic coloured clothing which matches her identity.
Industries
1) How does Zoella make money? (You might want to read this Heatworld feature for more on this.)
Answer- Zoella makes money by advertising products from clothing brands such as primark.
2) What is a digital influencer? Why is Zoella considered a digital influencer?
Answer- a digital influencer is someone that uses media platforms to get their message across and the reason why zoella is a digital influencer is because she uses platforms to advertise products.
3) Why do companies want to place their products in Zoella's videos?
Answer- companies want to place their products in zoella's videos because she is good at advertising products and amasses a lot of views by doing this.
4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?
Answer-youtube collaborations are important for helping digital influencers like zoella to grow because they promote each other which gives both youtubers more views
5) How has Zoella moved into a more traditional media landscape in recent years?
Answer- Zoella has moved into a more traditional media landscape in years because We are increasingly seeing Zoella (and others) becoming more convergent with these traditional media. As Zoella has become more successful, she has made more appearances in traditional media such as TV, newspapers and magazines.
Audience
1) Who is the target audience for Zoella's channel?
Answer- the target audience for zoella's channel is people who are interested in fashion.
4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?
Answer:
Preferred (people who love Zoella):
Oppositional (people who hate Zoella):
5) Why has Zoella been criticised by some people?
Answer- Zoella has been criticised by some people because she suggests that being a poor role model for girls, suggesting that her message is that being pretty and feminine and interested in looks is important.
Representations
Read this Independent article arguing Zoella is a bad role model for young women.
Next, read this Independent article arguing the opposite.
1) What is your opinion on this debate - is Zoella a positive role model for young women
Answer- i don't think zoella is a positive role model for young women as she has been seen on instagram as revealing and she influences young girls to think the wrong things.
2) What representations of women are provided by Zoella?
Answer- Representations of women that are provided by zoella is that looks and being pretty is more important then anything else.
3) What representations of celebrity are provided by Zoella? Is a self-made YouTube celebrity more authentic or positive than a traditional music or TV star?
Answer-She was included in the 2015 Debrett’s 50, listing the most influential people in Britain but is also She has included more ‘adult’ themed photos on her Instagram and been criticised since her target fan base are pre-teen and early teenage girls.
4) How does Zoella represent herself? Is this the real Zoe Suggs or a media construction designed to sell products?
Answer-Zoella represents are self as inspirational .
5) What criticisms could be levelled at the representation of Zoella?
Answer- Criticisms that could be levelled at the representation of zoella is that she acting inspirational to get famous.
Answer- a digital influencer is someone that uses media platforms to get their message across and the reason why zoella is a digital influencer is because she uses platforms to advertise products.
3) Why do companies want to place their products in Zoella's videos?
Answer- companies want to place their products in zoella's videos because she is good at advertising products and amasses a lot of views by doing this.
4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?
Answer-youtube collaborations are important for helping digital influencers like zoella to grow because they promote each other which gives both youtubers more views
5) How has Zoella moved into a more traditional media landscape in recent years?
Answer- Zoella has moved into a more traditional media landscape in years because We are increasingly seeing Zoella (and others) becoming more convergent with these traditional media. As Zoella has become more successful, she has made more appearances in traditional media such as TV, newspapers and magazines.
Audience
1) Who is the target audience for Zoella's channel?
Answer- the target audience for zoella's channel is people who are interested in fashion.
2) How are audiences encouraged to participate in or feel part of Zoella's brand?
Answer- audiences are encouraged to participate in or feel part of zoella,'s brand is when she does giveaways.
3) What audience pleasures are provided by Zoella's videos and associated products?
Answer- Applying Blumler and Katz's Uses and Gratifications theory, Zoella offers her target audience a range of audience pleasures. Her relaxed, informal videos offer a sense of entertainment and escapism to teenagers who also feel a sense of personal identity in seeing their own lifestyles and interests reflected in her vlogs. Over time, audiences build a personal relationship with Zoella and want to follow updates from her life. She also provides information and learning through make-up tips, 'life-hacks' and more.
Answer- audiences are encouraged to participate in or feel part of zoella,'s brand is when she does giveaways.
3) What audience pleasures are provided by Zoella's videos and associated products?
Answer- Applying Blumler and Katz's Uses and Gratifications theory, Zoella offers her target audience a range of audience pleasures. Her relaxed, informal videos offer a sense of entertainment and escapism to teenagers who also feel a sense of personal identity in seeing their own lifestyles and interests reflected in her vlogs. Over time, audiences build a personal relationship with Zoella and want to follow updates from her life. She also provides information and learning through make-up tips, 'life-hacks' and more.
4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?
Answer:
Preferred (people who love Zoella):
Oppositional (people who hate Zoella):
5) Why has Zoella been criticised by some people?
Answer- Zoella has been criticised by some people because she suggests that being a poor role model for girls, suggesting that her message is that being pretty and feminine and interested in looks is important.
Representations
Read this Independent article arguing Zoella is a bad role model for young women.
Next, read this Independent article arguing the opposite.
1) What is your opinion on this debate - is Zoella a positive role model for young women
Answer- i don't think zoella is a positive role model for young women as she has been seen on instagram as revealing and she influences young girls to think the wrong things.
2) What representations of women are provided by Zoella?
Answer- Representations of women that are provided by zoella is that looks and being pretty is more important then anything else.
3) What representations of celebrity are provided by Zoella? Is a self-made YouTube celebrity more authentic or positive than a traditional music or TV star?
Answer-She was included in the 2015 Debrett’s 50, listing the most influential people in Britain but is also She has included more ‘adult’ themed photos on her Instagram and been criticised since her target fan base are pre-teen and early teenage girls.
4) How does Zoella represent herself? Is this the real Zoe Suggs or a media construction designed to sell products?
Answer-Zoella represents are self as inspirational .
5) What criticisms could be levelled at the representation of Zoella?
Answer- Criticisms that could be levelled at the representation of zoella is that she acting inspirational to get famous.
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