GCSE Media

1. Passive audience         This is the view that audiences take in information from the media that has the same effect on               everybody. 2. Active audience     This is the more modern and generally accepted view that audiences interact with the media they        consume. 3. Hypodermic needle theory         This is the suggestion that audiences are always passive and therefore take the intended message        from the producer as if it was injected into their minds. 4. Information\ Surveillance            Match of the day         why: The match of the day gives you information about whats happening in football and the scores of      football matches.     Indentity          Dragon's Den         why: The Dragon's Den  gives you information about peoples identity and ideas.     Diversion\entertainment     Hollyoaks     why: Hollyoaks has a lot of drama and entertains the audience by having murders being unsolved.     Relationships      H

1. to recognise what the producers are trying to introduce. 2. rejecting the intended message and making your own opinion.                            3.This makes people think that young people are dangerous and violent. 4. Young people are seen as violent because they angry and  need to take it out on other people. 5.  oppositional reading     The oppositional reading for the macdonald's advert is that it is seen as being delicious and people      wanting to eat it.         negotiated reading           The negotiated reading for the macdonald's advert is that it is seen as delicious ad people wanting        to eat.This is because it has stuff that is unhealthy therefore some people think it is disgusting.       preferred reading     The preferred reading for the macdonald's advert is that because there food is unhealthy it means         that there food is nice. 6. oppositional reading     The oppositional reading for the hate you give trailer is that

Q1  13/25  3 marks Q2  all marks achieved for each question Q1-0 marks Q2-1 marks Q3 1 marks Q4-2 marks Q5-2 marks Q6-2 marks Q7-1 marks Q8-1 marks Q9-3 marks I think i didn't achieve full marks because i didn't write full sentences in detail. Q3  target audience        consumer Q4  question 2 was my stronger question because i was able to identify and suggest using connotation and denotation i was able to identify a beyonce advert. Q5  question 6  was my question because i felt i could of got more marks if i wrote in full sentences. Q6  what the person is wearing and it shows his facial expression. this suggests sadness and anger.these charities use pictures of children in their advertising because if the consumer sees a child upset , the consumer is going want to help them. the producer does this to catch the consumer's attention and help donate money to charities. For example in the water aid advert the boy is wearing blue dirty

LONG SHOT THIS SUGGESTS WHAT IS HAPPENING IN THE SCENE.And this could also suggest how the characters expression is and how they are feeling.And this could also suggest that telling the emotion of the characters face you can also estabalish what is going to happen next. Long shot this suggests the expression of the characters face and this also suggests how he is feeling .and this could ALSO SUGGEST THE effect of the setting. A medium shot                                                  This suggest a picture of how the characters facial expression.And this could also suggest  that they are building up a lot of tension and action .this also could suggest the motion of what is happening. THE CLOSE UP SHOT this explains  how the girl is feeling.this could also suggest how her facial expression is and could tell us what is going to happen next for example if she is feeling worried then this tells us that next danger wil