Reception Theory
1. to recognise what the producers are trying to introduce.
2. rejecting the intended message and making your own opinion.
3.This makes people think that young people are dangerous and violent.
4. Young people are seen as violent because they angry and need to take it out on other people.
5. oppositional reading
The oppositional reading for the macdonald's advert is that it is seen as being delicious and people wanting to eat it.
negotiated reading
The negotiated reading for the macdonald's advert is that it is seen as delicious ad people wanting to eat.This is because it has stuff that is unhealthy therefore some people think it is disgusting.
preferred reading
The preferred reading for the macdonald's advert is that because there food is unhealthy it means that there food is nice.
6. oppositional reading
The oppositional reading for the hate you give trailer is that it is seen as a negative movie because there is a lot of racism happening because it's set in America(stereotype).
negotiated reading
The negotiated reading for the hate you give trailer is that it seen as a bad movie because it has racism in it.
preferred reading
The preferred reading for the hate you give trailer is seen as a teaching about racism, what happens in America and how bad racism effects people.
2. rejecting the intended message and making your own opinion.
3.This makes people think that young people are dangerous and violent.
4. Young people are seen as violent because they angry and need to take it out on other people.
5. oppositional reading
The oppositional reading for the macdonald's advert is that it is seen as being delicious and people wanting to eat it.
negotiated reading
The negotiated reading for the macdonald's advert is that it is seen as delicious ad people wanting to eat.This is because it has stuff that is unhealthy therefore some people think it is disgusting.
preferred reading
The preferred reading for the macdonald's advert is that because there food is unhealthy it means that there food is nice.
6. oppositional reading
The oppositional reading for the hate you give trailer is that it is seen as a negative movie because there is a lot of racism happening because it's set in America(stereotype).
negotiated reading
The negotiated reading for the hate you give trailer is that it seen as a bad movie because it has racism in it.
preferred reading
The preferred reading for the hate you give trailer is seen as a teaching about racism, what happens in America and how bad racism effects people.
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