OMO print advert




1) What year was the advert produced?

Answer-  the advert produced in  the 1950s

2) How were women represented in most adverts in the 1950s?

Answer- women  were represented in  most adverts in the 1950s as a housewife and they were also seen as inferior.

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?

Answer- it promotes the product because it catches the audiences attention and make them want to buy the product

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Answer- she is wearing white clothes which enforces more about the washing product.
5) Why is a picture of the product added to the bottom right of the advert?

Answer- so that the audience can see what product they want to buy so they can also look for it in stores.

6) What are the connotations of the chosen colours in this advert?

Answer- they represent white which means the cleaning product can make your clothes white and sparkly.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

Answer- it’s the only way it can make your  clothes as white as possible.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

Answer- women that are inferior. An example that is shown is the cover image because the lady is wearing white  aprons.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

Answer- the preferred reading is that women are the ones that do housework and they are expected to fufil their jobs.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?


Answer- the oppositional reading is that women are inferior and they are only for good use in the house.











1) What year was the advert produced?
ANSWER- the advert was produced in the
2) How were women represented in most adverts in the 1950s?
AN3) How does the heading  message ('OMO makes whites bright') and typography promote the product?

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

5) Why is a picture of the product added to the bottom right of the advert?

6) What are the connotations of the chosen colours in this advert?

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?vert was produce

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